Yukon Group, a leading European high-tech company specialising in thermal imaging and digital night vision technologies under its flagship brand Pulsar, has become Silver Patron of the European Federation for Hunting and Conservation (FACE). This strategic partnership underscores Yukon Group’s commitment to supporting responsible hunting, biodiversity protection, and sustainable outdoor practices across Europe.

By joining FACE Patron Programme, Yukon Group aligns its innovation-driven approach with the Federation’s mission to promote ethical hunting practices and safeguard Europe’s natural heritage. This collaboration reflects Yukon’s dedication to advancing technologies that enhance outdoor experiences while also supporting the long-term preservation of wildlife and natural ecosystems.

“Yukon Group’s decision to join FACE is a natural continuation of our mission to combine technological innovation with environmental responsibility. As a leading manufacturer of optics for hunting and nature observation, we recognise the importance of supporting Europe-wide initiatives that ensure the future of sustainable hunting and conservation. Together with FACE, we aim to strengthen the link between innovation, tradition, and responsibility,” said Volha Alsheuskaya, CEO of Yukon Group.

“We are very pleased to welcome Yukon Group, a major European optics producer, and its flagship brand, Pulsar, to the FACE Patron Programme. Their genuine commitment to Europe’s biodiversity and sustainable hunting will inspire and support FACE in its ongoing work in Brussels. Together, we will continue to promote the future of hunting and conservation in Europe,” said Laurens Hoedemaker, President of FACE.

About Yukon Group
Yukon Group, headquartered in Lithuania, is an international leader in the development and production of multispectral optical equipment for nature observation, hunting, and outdoor activities. Its flagship brand, Pulsar, is a global benchmark in thermal imaging and night vision, with products distributed in more than 70 countries. The Group unites eight companies with around 800 employees and operates manufacturing facilities in Lithuania, Latvia, Poland, and the United Kingdom. With more than 30 years of expertise, Yukon has delivered numerous industry firsts, including the digitisation of optical devices, proprietary software for device management and image sharing, and the introduction of new product formats and technologies.