FACE and its Members are preparing for Game Meat Week 2025, which will take place from 10–15 November. This annual campaign celebrates game meat as a healthy, local, and sustainable food, while promoting the vital role of hunting in Europe’s sustainable food systems.

Building on last year’s success — which reached over 2 million impressions across social media — this year’s initiative aims to create an even stronger, united message across Europe. National hunting associations will share local events, recipes, and stories highlighting the quality, traceability, and environmental value of game meat.

FACE encourages all those interested to participate by sharing their own content throughout November, tagging @faceforhunters and using the hashtag #GameMeatWeek. The campaign is designed to be simple, inclusive, and adaptable!

The key objective is to maintain a consistent and visible European message: game meat represents a cornerstone of sustainable hunting, biodiversity-friendly land management, and responsible food culture. Through this campaign, Europe’s hunters once again demonstrate that hunting contributes directly to sustainable living and a closer connection to nature.